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Tendring District Council partnered with Street Tag to turn Clacton in to a virtual tag playground.
Virtual tags were placed along popular walking routes and areas with green space from Jaywick Sands through to Holland-on-Sea, along the seafront and in Clacton town centre to encourage physical activity and in turn good mental health.
Families and other users were encouraged to walk, run or cycle to the virtual tags and the digital monument which were placed on the Street Tag app map.
Those who took part in Street Tag collected points assigned to virtual tags, once they were within 40-metre radius of them, and steps could also be synced and converted into Street Tag points. Those points added up in real time on the leader board, with prizes won at the end of each season.
Along the way you could experience the local heritage and history of Clacton through audio, video, pictures, and text on the augmented reality Monument Tours within the Street Tag App.
Find out more on the Street Tag web page
There were two leaderboards for each season - school and community.
The top three schools won a cash prize for their school PTA
First place - £100.00 for their PTA.
2nd place - £75.00 for their PTA.
3rd place - £50.00 for their PTA
First place - £50
2nd place- £25
3rd place - £25
4th-10th - £15.00 per team
11th- 15th - £10.00 per team
The first school season ran from 1 July until 12 October 2021.
1st White Hall Academy
2nd St. Osyth Primary School
3rd Great Bentley Primary School
The Community Leaderboard ran 16 July to 14 October 2021.
1st - 1st Jaywick Scout Group
2nd - Cheeseandwine
3rd - Wright to Freedom
The second school season, ran from 12 October 2021 to 9 February 2022.
1st - Rolph C of E Primary School
2nd – Holland Haven Primary School
3rd – St Osyth Primary School
The Community Leaderboard ran 14 October to 10 February 2022.
1st – All-By-Myself
2nd - Cheeseandwine
3rd – 3JS
The third and final school season, ran from 9 February 2022 to 5 June 2022.
1st – St Osyth Primary School
2nd – Rolph C of E Primary School
3rd – Holland Haven Primary School
The Community Leaderboard ran 10 February to 5 June 2022.
1st – All-By-Myself
2nd - Pompadour
3rd – clare73
Street tag ran from 1st July 2021 till 5th June 2022 with a total 578 residents of Tendring taking part in the project. Out of the 578 residents, 343 were registered on the schools’ Leaderboard and 143 were registered on the community Leaderboard. Over 97 million steps and 131234 miles were recorded by the participants.
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