Careline service set to expand

Friday, 17 June, 2022
A Tendring Careline branded van

A marketing campaign will be launched to expand the Tendring Careline service customer base.

Tendring District Council’s (TDC) Cabinet today (Friday, 17 June) backed a plan to expand the number of customers the service provides for.

Careline, operated by the council since 1987, is a personal alarm service which allows people to call for help should they have a problem – such as a fall – at home. Careline can also be linked to other systems such as fire alarms.

The service also operates TDC’s out-of-hours service, and supports both the council’s sheltered housing schemes and private customers.

Cabinet agreed today to invest in the service, using reserves if required, to market the Careline to Tendring residents, alongside employing and training more staff.

Paul Honeywood, TDC Cabinet Member with responsibility for Careline, said many could benefit from the much-valued service.

“For decades now Careline has allowed people to be independent and stay in their own homes for longer, giving peace of mind to them and their relatives,” Councillor Honeywood said.

“Following a time of change, where Covid-19 and a new contract meant we introduced new ways of working, we’re now at a point to really grow Careline so more Tendring residents can benefit.

“This decision will see us bring in more staff, helping more people, and is a really positive move.”

The report considered by Cabinet had set out alternative options – which were not recommended – to simply maintain staffing levels to meet demand, and/or to do so but increase the fee charged to customers. A baseline figure, for comparison, also demonstrated the impact of stopping the service altogether.

By law councils must present all possible options for consideration as part of reports.

Last updated on: 17/06/2022 - 14:41