Beat the Street shortlisted for participation event of the year at BT Sport Industry Awards 2017

Friday, 17 February, 2017

Beat the Street – an innovative walking and cycling initiative that got 10,000 people in Tendring moving last summer - has been recognised for its success at encouraging people to get active.

It has been shortlisted for Participation Event of the Year at the prestigious BT Sport Industry Awards 2017.

The awards are the most prestigious commercial sports awards in Europe with high-profile guests from the British and international sports industry including leaders, celebrities, sporting figures and media.

In an announcement made on Friday, it was revealed that Beat the Street has been shortlisted alongside for Participation Event of the Year alongside the London Marathon, parkrun UK, The Colour Run, Parallel London and I am Team GB.

Beat the Street is a unique walking and cycling initiative which gets entire communities moving by transforming towns and cities into giant games.

More than 300,000 people took part in Beat the Street including 10,000 from Tendring who walked, ran and cycled 35,000 miles in six weeks.

In addition to getting communities moving, Beat the Street has proven to be hugely successful in engaging the most hard-to-reach people in the community.

During the game in Tendring, 11 per cent of players had long-term conditions and the amount of people reporting as being inactive decreased from 25 per cent at the start of the game to nine per cent immediately afterwards.

Dr William Bird MBE - CEO and Founder of Intelligent Health who delivered Beat the Street in Tendring on behalf of Essex County Council and Tendring District Council (TDC) - said: "It is a huge honour to see Beat the Street shortlisted alongside such nationally recognisable and successful events and initiatives. 2016 has been an incredible year for the programme which has helped encourage thousands of people across the UK to become active and signpost them into long-term sports and activities."

Nick Keller, chairman, Sport Industry Group, commented: "The tech revolution continues to march on and sport is benefiting from a proliferation of diverse new start ups, brands and organisations joining the business landscape, bringing with it a swathe of new businesses and talent who recognise that sport has a big part to play."

Lynda McWilliams, TDC’s Cabinet Member for Leisure, Health and Wellbeing, welcomed the news of the shortlisting.

"Beat the Street proved hugely positive in Tendring and its legacy lives on," she said. "It was embraced across the District, especially by schoolchildren who really took the idea on board and got involved. They became extremely competitive!

"This initiative totally fitted in with the Council’s goal to promote healthier lifestyles and wellbeing and was an unqualified success as far as we are concerned."

The official shortlist was selected through an extensive steering process involving more than 60 key industry figures across two weeks of intensive judging, and will now go forward for consideration.

The industry’s most anticipated night of the year - taking place on April 27 - will see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.

Last updated on: 17/02/2017 - 09:42